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أنا طالبة جديدة في Business 101, والبروفيسوره أعطتنا assignmentعن الـ Case Study وحابه إني آخذ أفكاركم وأرآكم حول هذه الستة أسئله. مشكورين

CASE STUDY
The Situation
Some companies try to control—or alter—workers’ behavior through systematic rewards and punishments for specific behaviors. In other words, they first try to define the specific behaviors they want their employees to exhibit (such as working hard, being courteous to customers, stressing quality) and the specific behaviors they want them to eliminate (wasting time, being rude to customers, ignoring quality). They then try to shape employee behavior by linking positive reinforcement to desired behaviors and punishment to undesired behaviors.
Some critics, though, argue that these techniques rely too much on subconscious processes. That is, they equate these methods to laboratory experiments where you “give the rat some cheese when it pulls on the bar,” and then it will pull on the bar again. Some people even question the ethics of this practice, since the target of the reward is not explicitly informed of how their behavior is being shaped.
The Dilemma
Assume that you are the new human resources manager in a medium-sized organization. Your boss has just ordered you to implement a behavior-modification program by creating a network of rewards and punishments to be linked to specific desired and undesired behaviors. Specifically, you have been instructed to specify a set of rewards that will be provided when people engage in “positive” behaviors (such as an encouraging e-mail from the boss when an employee exceeds production quotas) and punishments to be provided following “negative” behaviors (such as a critical e-mail from the boss).
However, you are uncomfortable with this approach because of how it manipulates people’s behaviors without their consent. Instead, you would prefer to use rewards in a way that is consistent with expectancy theory—that is, by letting employees know in advance how they can most effectively reach the rewards they most want. You have tried to change your boss’s mind but to no avail. She says to proceed with behavior modification with no further discussion.
In your group write a short report in the MEMO format to describe what you think about this situation and also answer these questions:
1. What are the ethical issues in this case?
2. What do you think most managers would do in this situation?
3. What would you do?
4. What are the punishment/reward/incentive techniques are you familiar with?
5. List and explain techniques you encountered at your work place (or at school) and explain if they were (or were not) practical (explain if they worked for you).
6. What other techniques (other than monetary bonuses and moral praise) can you come up with in order to encourage employees?